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“Coffee Fragrance” at the foot of the Qinling Mountains attracts tourists with the smell of brewing –, Xi’an, January 8th, title: “Coffee Fragrance” at the foot of the Qinling Mountains. The smell of brewing and cooking attracts visitors

Chinanews reporter Zhang Yichen party field

Under the warm winter sun, looking at the mountains in the distance, savoring the aroma of a cup of hand-brewed coffee… This “sense of ritual” envied by urbanites has become a kind of ritual in a small mountain village south of Xi’an. “daily”.

Huangliang New Village is located in Chang’an District, Xi’an City, with the Qinling Mountains in the south and the Haohe River in the north. Unlike most rural areas in the north, Huangliang New Village gathers coffee, homestays, teahouses, carpentry, studios, and bars. The fusion of tradition and trend makes it a The “Utopia” that many young people come to explore.

The characteristic “trendy shop” in Huangliang New Village has attracted many young people to “check in”.Photo by Dang Tianye

In order to find a quiet place with a suitable size, Guan Jiarong and her lover finally chose to rent a yard in Huangliang New Village to start a woodworking studio. In order to entertain customers and friends from afar, the two also set up a simple coffee shop in the foyer. It’s just that they didn’t expect that the “coffee fragrance” of the coffee shops in the village would attract many young people to visit, and some of them chose to stay and realize their rural business plans.

Guan Jiarong told reporters that because the flow of people in the village is small and unstable, most entrepreneurs will adopt an online operation model, which can basically maintain a stable source of customers. Renting a studio in the urban area costs more than 100,000 yuan (RMB, the same below) a year, while renting a house in the village only costs more than 10,000 yuan. Costs have been reduced, and profits have increased a lot.

“I feel that starting a business in the countryside may still depend on your personality. This place is suitable for people who like to do things quietly and have strong hands-on skills. However, there is no heating and lack of takeaways, which will make some people who are used to city life quit.” Guan Jiarong said, Low rent, convenient parking, low operating pressure, and simple interpersonal relationships are the main reasons why people continue to come to the village to start businesses.

The art fair in Huangliang New Village, Xi'an.Photo provided by the interviewee

The art fair in Huangliang New Village, Xi’an.Photo provided by the interviewee

Stepping into Huangliang New Village, under the tranquility and comfort, the “trendy shops” with different shapes, colorful colors and diverse business formats on both sides of the village trails are the dreams of the “new villagers” here. The aroma of brewed coffee and the cultural creation full of “artisan spirit” made the small village at the foot of the Qinling Mountains “out of the circle” on social platforms, and at the same time attracted urban young people from all over the world.

Wang Nina was one of the first “urban people” to come to Huangliang New Village. She used to work and live in a fast-paced city, which made her exhausted. After experiencing a period of rural life, Wang Nina finally made up her mind to open a homestay here.

“I used to be very busy at work, and I couldn’t mute my phone at night, for fear of missing customer information. Now that I live in the village, I feel calmer and sleep much better.” Wang Nina said frankly that although she is far away from the workplace, she still retains a little Anxiety, how to run this small shop well and at the same time bring some benefits to the villagers has become her internal driving force to “keep walking”.

In addition to some customers who make an appointment, the uncles and aunts in the village will occasionally come to Wang Nina’s shop to “stop in”, order a cup of coffee that is not too bitter, and chat with her about family affairs and the world. This kind of tolerant interpersonal relationship made her feel very cordial.

Young people came to the old village. When the “slow pastoral life” meets the “urban fireworks”, when the simplicity and leisure are infused with the connotation of cultural creativity, the “chemical reaction” brought by it begins to appear gradually.

“Now Huangliang New Village is very popular on social platforms, so we are also actively ‘touching the Internet’ and putting the idle houses in the village on the Internet. On the one hand, it can increase some income for the villagers, and at the same time, we hope to attract more business opportunities and expand The scale of the cultural and artistic block in the village.” Wang Dongyong, deputy secretary of the party branch of Huangliang New Village, Huangliang Street, Chang’an District, Xi’an City, said frankly that relying on the flower market opened nearby and the traffic brought by young people’s entrepreneurship, the village plans to build a flower community. More villagers can participate in entrepreneurship and enjoy the dividends brought about by rural revitalization.

The bright moon rises, the tired birds return to their nests, a small courtyard carries an inch of ideals, and the occasional laughter from young people’s shops under the night seems to tell people the reason why this small village is full of new vitality. (Finish)

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