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Doing a good job of “local specialties” articles draws a new picture of rural revitalization – a first-line observation of rural industry revitalization in the beginning of 2023-Chinanews.com

The prosperity of the industry leads to the prosperity of the countryside, and the prosperity of the countryside leads to the prosperity of the country.

General Secretary Xi Jinping emphasized at the 2022 Central Rural Work Conference that “industrial revitalization is the top priority of rural revitalization, and it is necessary to implement industrial support policies and do a good job of ‘native products’ articles.”

At the beginning of the new year, reporters from Xinhua News Agency conducted in-depth research in rural areas in many places to explore new trends in the development of rural characteristic industries, and feel the beautiful picture of the revitalization of rural industries contained in the “local specialties” article.

  Polish the golden signboard of “native products” – “The key to rural revitalization is the revitalization of the industry”

At the Central Rural Work Conference held at the end of 2022, General Secretary Xi Jinping made deployments around the article on “local specialties”, emphasizing the need to “rely on agricultural and rural characteristic resources, seek benefits from the development of multiple functions of agriculture, and tap the multiple values ​​of rural areas. The integrated development of the secondary and tertiary industries requires benefits, strengthening the leader, supplementing the chain, developing the business model, and building a brand.”

At the beginning of the new year, from the eastern coast to the northwest plateau, from the North China Plain to the water towns in the south of the Yangtze River, hard-working people are already busy——

In Ulungu Lake in Xinjiang, fishermen wearing leather jackets and thick boots dug holes in the frozen lake to lower their nets. This fishing method has a history of more than 60 years in the local area, and the unique fishing culture has attracted many tourists.

On January 7, 2023, at the 16th Wulun Ancient Lake Winter Fishing Cultural Tourism Festival in Fuhai County, Xinjiang, fishermen showed their caught fish.Photo by Xinhua News Agency reporter Li Xiang

In the e-commerce warehouse of “Original Memory” sauce and dry sauce in Pingjiang County, Yueyang City, Hunan Province, workers are busy in an orderly manner, delivering more than 30,000 orders a day during the peak season of preparing new year’s goods. Dried Pingjiang Sauce has a history of hundreds of years, with an annual output value of about 2 billion yuan.

In Guangshan County, Xinyang City, Henan Province, farmers are harvesting mushrooms in the edible mushroom cultivation base of Zhenghe Agricultural Cooperative. The “cooperative + base + farmer” business model has attracted many local villagers to work at their doorstep to increase their income.

On the Pinduoduo e-commerce platform, Chinese knots produced in Huashui Town, Dongyang City, Zhejiang Province are ushering in a peak sales season. Joining the “Duo Duo New Craftsmanship” program, the traditional handicraft product of hand-woven Chinese knots ushered in a new opportunity to go out of the village and into the city.


General Secretary Xi Jinping emphasized that the key to rural revitalization is the revitalization of industries.

The practice of developing characteristic industries in various places has fully proved that “local specialties” can be made a big deal.

According to the relevant person in charge of the Rural Industry Development Department of the Ministry of Agriculture and Rural Affairs, “local products” refer to special agricultural products or processed products that come from a specific area and have a certain reputation, mainly including special planting, special breeding, special food, special handicrafts and other products. , is a product that has formed a brand in agricultural specialties and processed products.

Preliminary statistics show that by the end of 2021, my country’s specialty planting bases for miscellaneous grains, beans, fruits, vegetables, and tea fungi will reach 1.205 billion mu, with an annual production of 1.385 billion tons of specialty agricultural products, 6.6952 million heads of specialty livestock, and 24.7 million tons of specialty aquatic products. The gross output value of the primary product reached 9.7 trillion yuan, effectively driving farmers to increase their income and meeting people’s needs for a better life.

Doing a good job in “local specialties” articles is related to promoting the construction of a strong agricultural country, broadening the channels for farmers to increase their income and getting rich, and promoting the implementation of the rural revitalization strategy.

At present, the development of my country’s rural characteristic industries is shifting from product development to industry development, from the pursuit of quantity to the pursuit of quality, and from the development of primary production to the integration of primary, secondary and tertiary industries.

Polishing the golden signboard of “native products” will definitely help agriculture become a promising industry, farmers become an attractive profession, and the countryside become a beautiful home for living and working in peace and contentment.

  Based on the superior resources of the local land – “Eat the mountains and sing folk songs, rely on the sea to eat the sea and recite the sea scriptures”

In the coldest winter, Yumin County, Xinjiang, on the border between China and Kazakhstan, tourists from all over the world come to watch the winter snow on Mount Barluk, which makes the farmhouse and pastoral music in the small border town more and more popular.

“In the spring of the new year, all the mountain flowers will be in bloom, including wild almond blossoms, peonies, roses, Caragana, purple fritillary, and there will be more tourists.” Aktekeqie, Jianggesi Township, Yumin County Villager Ganati Jiahai said.

Taking advantage of the ecological resource advantages of the Balluk Mountain National Nature Reserve in Xinjiang, the “Yumin Mountain Flower Festival” has become a major tourism brand in Xinjiang. Starting from April every year, all kinds of wild flowers bloom one by one. Mountain flowers, grasslands, and snow-capped mountains are like a scroll spread in the hinterland of Turgaliao grassland.

Mountain flowers on the summer pasture in Barluk Mountain, Yumin County, Xinjiang (photo taken on June 14, 2021). “Yumin Mountain Flower Festival” is a major tourism brand in Xinjiang.Photo by Xinhua News Agency reporter Hu Huhu

In 2022, Yumin County will receive 1.185 million tourists and realize tourism revenue of 480 million yuan. “Tourism income is expected to double this year.” Yang Caixia, deputy magistrate of Yumin County Government, said that in the future, we should make good use of the “soil” resources of mountain flowers to cultivate new types of tourism, so that the pockets of farmers and herdsmen will be bigger.

With the development of the times, the countryside is no longer a place solely engaged in agriculture, and its economic value, ecological value, social value, and cultural value have become increasingly prominent. To do a good job in the word “earth”, all localities should open their horizons and make good use of the superior resources of the local area, “rely on the mountains to eat the mountains and sing folk songs, rely on the sea to eat the sea and recite the sea scriptures”, and develop eco-tourism, folk culture, leisure and sightseeing, etc.

A good ecology is an important support for the revitalization of rural industries.

On July 30, 2020, in a homestay in Jingzhu Village, Xiannvshan Street, Wulong District, Chongqing City, tourists are entertaining in a small courtyard.Photo by Xinhua News Agency reporter Liu Chan

In winter, walking in Jingzhu Village, Xiannvshan Street, Wulong District, Chongqing, the clouds and mist shrouded in the distance, and the green Wujiang River meanders from the bottom of the mountain, attracting many tourists to stop.

Jingzhu Village is 1,300 meters above sea level, with a forest coverage rate of 75%, which has natural geographical advantages for the development of rural tourism.

From an unknown small village to being selected into the 2022 “Best Tourist Village” list announced by the United Nations World Tourism Organization, Jingzhu Village has become the most beautiful interpretation of “ecological capital” with green water and green mountains through environmental improvement and ecological restoration.

Excavate local traditional culture and help the overall revitalization of the countryside.

As the Spring Festival approaches, in Wujialouzi Village, Yishui County, Yimeng Mountain, Shandong Province, Wu Zhaojing, secretary of the village branch, is leading the old mothers of the “Yimeng Little Padded Jacket Tailor Team” busy with their needlework.

“Currently, we still have more than 500 Yimeng padded jackets for nursing homes that are still being produced, and the delivery will be completed before the Spring Festival.” Wu Zhaojing said that the old mothers in the village used Yimeng padded jacket sewing skills to make rabbit fur Decorated Tang suits are very popular in the market. On the afternoon of January 9th, a batch of 180 orders from Beijing customers was just dispatched.

“Mengshan is high and Yishui is long. I sew clothes for my relatives.” The Yimeng padded jacket project in the village has provided more than 60 jobs for empty nesters and left-behind women. It has also successfully applied for provincial and municipal intangible cultural heritage. The traditional advantage of hand-sewing, the non-heritage folk exhibition hall is arranged.

Today, the countryside is increasingly becoming a new space for people to maintain their health and provide for the elderly, innovate and start businesses, and live and live. Behind the transformation of rural areas into parks, farm houses into guest rooms, and labor into experience is an important manifestation of the new functions of the agricultural industry and the new value of rural ecology.

  Find the right way according to local conditions——”Based on local resources to develop characteristic agriculture”

In winter, it is the slack season in Northeast China. In the small fungus industrial park in Taoyuan, Tianqiaoling Town, Wangqing County, Yanbian Korean Autonomous Prefecture, Jilin Province, villagers are busy in the fungus bag production workshop.

On May 24, 2018, farmers in Tianqiaoling Town, Wangqing County, Yanbian Korean Autonomous Prefecture, Jilin Province carried prepared black fungus bags in a local fungus bag factory.Photo by Xinhua News Agency reporter Xu Chang

“In the past, there was no work during the slack season, but now there is a fungus planting base. There is work all year round, and I can earn three to four thousand yuan a month.” said Yan Cuilian, a villager who has been working here all year round.

Wangqing County is located in the Changbai Mountain forest area, with a forest coverage rate of 90%. The rich understory resources and suitable climatic conditions here have created high-quality black fungus.

“We are working hard to transform ‘good resources’ into ‘good quality’ and ‘good quality’ into ‘good brand’. In the future, we will strive to make black fungus specialty agricultural products into a village with ‘multiple towns, one product’ and ‘several villages, one industry'” Enrich people’s industry.” said Wen Tiezhu, person in charge of Taoyuan Fungus Industrial Park.

To do a good job of “special” articles, the focus is on highlighting regional characteristics, reflecting local customs, and developing rural characteristic industries according to local conditions.

Zhaowang Village, Liubao Town, Wudi County, Shandong Province is a well-known golden silk jujube planting village. As the Spring Festival approached, the newly built square in the village was full of gongs, drums and laughter. The jujube farmers turned into “shareholders” of the cooperative and received the first dividend.

“I planted more than 380 trees this year, and I paid more than 8,700 yuan in dividends. I am very happy. The price of jujubes has tripled this year, and the quality has also improved. I will strive to increase the output next year.” Villager Song Kangmin said happily.

In 2022, Zhaowang Village will integrate funds, talents, technology, farmers and other resources to establish a characteristic agricultural product planting cooperative.

Wang Wei, the first secretary of Zhaowang Village, Liubao Town, Wudi County, Wudi County, said that the village took advantage of the unique industrial advantages of Jinsixiaozao to give full play to the role of the party branch in leading cooperatives. The jujube was sold out, and the total dividend income was nearly 100,000 yuan, achieving a double harvest for the village collective and villagers.

Industry is the foundation of development, and only when the industry is prosperous can farmers’ income grow steadily.

At present, from a national perspective, the development of rural industries in my country is still in its infancy, and it is still facing many challenges such as small scale, scattered layout, short chain, and relatively low level of variety, quality, and brand.

Do a good job of “special” articles, accelerate the cultivation of advantageous and characteristic industries, and at the same time create high-quality and well-known characteristic industries, the key is to focus on industrial development to increase farmers’ income.

  Seeking benefits from industrial integration and development——”Promoting the upgrading of the entire chain of rural industries”

The Spring Festival is approaching, and the apple market is getting hotter and hotter. In Luochuan Apple Modern Industrial Park, Shaanxi, merchants are busy sorting, packing, and shipping apples to all parts of the country.

On October 10, 2022, in an orchard in Asi Village, Yongxiang Town, Luochuan County, Yan’an City, Shaanxi Province, fruit farmers were carrying apples.Photo by Xinhua News Agency reporter Zhang Bowen

Zhang Xiuxiu, a 33-year-old returning home entrepreneur, is sitting in his store and using his mobile phone to run his own Apple business. From ordering packing boxes to packing trucks and logistics distribution, there are professional companies to take care of them at your door.

The ever-growing apple industry has attracted more complete secondary and tertiary industries such as packaging and processing, agricultural materials distribution, and warehousing and logistics. Zhang Jidong, secretary of the Luochuan County Party Committee, said that the accelerated integration of the tertiary industries has brought about strong aggregation benefits. The estimated value of the “Luochuan Apple” brand has exceeded 68 billion yuan.

As the top priority of rural revitalization, relying on superior resources to revitalize rural industries, in the long run, it is bound to take the road of collective development of industrial integration, chain extension and supplementary chain.

In Xinhui, Guangdong, Xinhui tangerine peel, which is processed through complex processes such as peeling, drying, and aging, is a local star product. According to Pan Huajin, person in charge of Xinhui Chenpi National Modern Agriculture Industrial Park, the industrial park is leading the market with products and conducting in-depth R&D and processing of Xinhui Chenpi.

Grasping the medicinal and edible properties of tangerine peel and making a fuss about the added value has become the advantage of Xinhui tangerine peel. At present, Xinhui tangerine peel has formed a series product scale of more than 100 varieties such as medicine, food, tea, health care, and cultural tourism.

To give full play to the multiplier effect of the integrated development of the three industries, we must do a good job in the development of new industries and new formats such as rural e-commerce, leisure agriculture, and rural tourism, and support all kinds of talents to start businesses in rural areas.

On August 20, 2022, anchors of Chongqing Hehang Shoes Co., Ltd. were promoting various cloth shoes to fans in the live broadcast room at the Migrant Workers Returning Home Pioneering Park in Wenfeng Town, Wuxi County, Chongqing City.Photo by Xinhua News Agency reporter Huang Wei

“If you like our loofah shoes, just take a picture of our link!” Every morning, on the WeChat video account of the Hehang shoe factory store in Wuxi County, Chongqing, the plainly dressed “Bao Ma” anchors broadcast on time, showing Fans in the live broadcast recommend various cloth shoes.

Wuxi County is a key support county for national rural revitalization, and cloth shoe making is a traditional industry in the county. He Caiming, the founder of Hehang Shoes, returned to his hometown to start a business more than 8 years ago. He applied for a video account more than 1 year ago, and led more than 20 local “baby mothers” to become anchors with goods.

The effect is very surprising: before the live broadcast, the annual sales of the cloth shoe factory were stable between 2 million yuan and 3 million yuan. In 2021, the live broadcast alone sold 4 million yuan. In 2022, the sales of live broadcast products reached 10 million yuan.

“In the past, we had to travel through mountains and rivers to sell shoes door-to-door, but now we can sell shoes through live broadcast at home.” He Caiming deeply feels that as a new farmer, he must learn to make better use of digital tools.

To do a good job in the word “production”, we must work hard to improve the comprehensive benefits of agriculture.

Learn to “dress up” and promote agricultural products, strengthen post-production grading, packaging, warehousing, logistics, and marketing of agricultural products, and promote the upgrading of the entire chain of rural industries, which will undoubtedly allow more and more famous “local specialty” signs to go out of the mountains and to all parts of the motherland , into the homes of more ordinary people.

Text reporters: Han Jie, Yu Wenjing, Hou Xuejing, Gao Jing, Yan Fujing

Video reporters: Su Yiren, Zhang Xiaocheng, Li Xiang, Gu Yu, Zhang Yuyang, Hao Jianwei, Shao Yibo, Wu Siyang, Yang Xin, Guo Yan, Feng Yuanyuan, Liang Aiping, Hu Tao (filmmaker), Wang Xinming (reporter), Mingting Junjie (reporter), Nurbek Nuerman (reporter)

Poster Design: Zhao Danyang

New Media Editor: Wu Jinfu

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