From livestreaming to data analytics: How this omnichannel platform helps companies scale up and build powerful retail experiences

But SHOPLINE isn’t just a business management tool. The platform also gives merchants the power to build their own fully-customisable webstore, with a bevy of ready-to-use, drag-and-drop templates that require little knowledge of web design.

Tools like graphics editor Zhuge Creative allow merchants to create their own creative assets, even letting fashion or furniture retailers create their own virtual 3D showroom spaces.

For LuxeGo, a platform that reviews and sells lifestyle products, having the flexibility to play around with the templates for a quick website refresh without any downtime was a big plus.

“Unlike other platforms, SHOPLINE does not have fixed or rigid layouts. We can switch our website’s look at any point without it affecting our listings,” says a spokesperson for LuxeGo.

On top of that, merchants have a plethora of easily accessible features at their disposal, including discount codes, point-based membership systems and affiliate marketing tools.

“Having an omnichannel platform improves the customer experience and provides more channels for customer purchase — whether on mobile, web, or in stores, leading to an increase in sales and traffic,” says Mr Qiao.

For instance, one of the features that has gained SHOPLINE a significant amount of converts is its Social Commerce live selling function. When a merchant streams on Facebook or Instagram live, Social Commerce will generate a keyword for each advertised product.

All a customer needs to do is simply enter the keyword and the desired quantity in the livestream chat, and the item will automatically be added to their cart. The Social Commerce function will then send them a link to complete their purchase.

This already-exhaustive ecosystem of functions is bolstered by an app store that has 100 available apps and counting, thanks to a growing base of developers. Whether you’re looking to improve store management, interface design, logistics, marketing, enterprise resource planning, SHOPLINE has you covered.

“The functions are extensive, and the interface is easy to operate,” says a spokesperson for Miniso. “Many convenient and complete payment methods are provided as well.”

The sheer amount of features available at an affordable monthly fee is what makes it appealing to smaller businesses as well.

According to Mr Qiao, the average price to build a bespoke website from scratch hovers around $300,000 — far above the annual SHOPLINE subscription fee of $2,400.

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