The picture shows Gansu Taoyan participating in the “GO? DAY? Happy New Year Festival”.Photo courtesy of Gansu Intangible Cultural Heritage Protection Center
Chinanews.com, Lanzhou, January 6th (Yan Jiaolu Yiwen) Embroidery, porcelain, pottery, paper-cutting… Starting from the 6th, more than 100 categories and more than 2,000 intangible cultural heritage products from more than 40 intangible cultural heritage workshops in Gansu will pass the 2023 The “GO DAY Happy New Year Festival” event will have a one-month online meeting with global users.
The picture shows Gansu intangible cultural heritage products of “GO? DAY? Happy New Year Festival”.Photo courtesy of Gansu Intangible Cultural Heritage Protection Center
The picture shows the Gansu embroidery products participating in the “GO? DAY? Happy New Year Festival”.Photo courtesy of Gansu Intangible Cultural Heritage Protection Center
“GO DAY Happy New Year Festival” is under the guidance and support of the International, Hong Kong, Macao and Taiwan Office of the Gansu Provincial Department of Culture and Tourism. The Gansu Provincial Intangible Cultural Heritage Protection Center has formed a capable working team and actively organized the province’s intangible cultural heritage workshops to participate During the Spring Festival, the overseas online sales platform has stocked more than 10,000 intangible cultural heritage products for global partners to choose from.
So far, the organizers of the event have arranged for the online platform to complete shop decoration, product selection, distribution of goods on shelves, and cross-border logistics docking, etc., to help Gansu intangible cultural heritage enterprises resume work, production, business and market, and vigorously expand overseas markets and attract traffic Buyer resources, links to global business opportunities.
This event will use the international online shopping platform that China Digital Culture Group cooperates with BlueFocus Group and Meta Group of the United States to transform Tao inkstone, which carries the aesthetics of traditional Chinese culture, and common embroidery in rural life into colorful Danxia cultural and creative bookmarks. Thousands of intangible cultural heritage works, such as woven with hemp thread, wear-resistant and breathable Yalu hemp shoes, and cute rabbits embroidered on Qingyang sachets, are presented to more overseas users, allowing them to experience the rich and colorful Gansu in the strong Spring Festival atmosphere , Intangible cultural heritage with great national characteristics.
Xia Yahui, the inheritor of Xiajia rice wine brewing skills in Chengxian County, followed the trend of e-commerce and moved intangible cultural heritage products online, and his income increased by more than 30% compared with before. Xia Yahui said that online sales is a new model, and everyone is constantly exploring, hoping to transform the traditional skills of intangible cultural heritage and adapt to the trend of the times. “
Lu Guangcheng, head of Gansu Taohe Inkstone Culture and Art Inheritance and Development Co., Ltd., said, “As an intangible cultural heritage inheritor, what I need to consider is how to pass down the craftsmanship passed down to me by my parents and let the Taohe inkstone in my hometown flourish. Actively participate in various Various shopping festivals, exhibitions and exhibitions are one of the most significant ways to expand the influence of intangible cultural heritage products. The Tao Yan launched on the “GO DAY Happy New Year Festival” is a beautiful and simple work selected by us. We hope that through this Try to make this kind of works with traditional Chinese aesthetics seen by more people and loved by the world.” (End)