The scene of the press conference.Photo provided by the Propaganda Department of Huarong County Party Committee
China News Service, Changsha, January 6th (Reporter Fu Yu) The “earth cellar” pickling was completely banned, and a standard pickling pool of 230,000 cubic meters was newly built; the construction of a “transparent factory” was accelerated, and the standard pickling pool and existing production and processing All enterprises have realized visual monitoring; all mustard products are “coded and traceable” and “listed with certificates”…Huarong County, Hunan, the “hometown of mustard greens” that once fell into a whirlpool of public opinion due to the pickling and processing of pickled vegetables, is experiencing a “rebirth from the ashes” “The transformation and upgrading of the mustard industry.
Huarong County, located in the hinterland of Dongting Lake, is the largest mustard production base in China.Photo provided by the Propaganda Department of Huarong County Party Committee
Farmers are busy harvesting mustard greens.Photo provided by the Propaganda Department of Huarong County Party Committee
Huarong County, located in the hinterland of Dongting Lake, is the largest mustard production base in China and is known as the “Hometown of Mustard”. In recent years, relying on the “Huarong mustard” national geographical indication brand, in accordance with the principle of “government leading, market promotion and enterprise (cooperative, large household) main body”, the production area of Huarong mustard has become an advantageous area of agricultural products with Chinese characteristics, and a top ten modern agriculture in Hunan Province. Large industrial clusters. There are 140,000 people engaged in mustard-related industries in this county. People can increase their income by about 2,500 yuan by planting an acre of mustard in winter, and the mustard industry can increase their income by more than 600 million yuan per year.
In March last year, CCTV’s 3.15 party exposed the pickling and processing problems of two companies in Huarong. “This reflects the loopholes in the development of the mustard industry in our county. We deeply understand that at any time and under any circumstances, we must put quality and safety in the most important position, and resolutely implement the ‘four most stringent’ requirements. Take care of the quality of the product and the reputation and reputation of the company like you take care of your eyes.” Tao Weijun, secretary of the Huarong County Party Committee, said in an interview with a reporter from Chinanews.com on the 6th.
Tao Weijun introduced that since then, the county has carried out disposal of the enterprises involved and industry rectification on the one hand; At the same time, by strengthening quality supervision, cultivating excellent processing enterprises, and implementing six major actions of quality improvement and industrial upgrading, we will promote the transformation of traditional crafts to modern processing technology and the transformation of family enterprises to modern enterprise governance structure.
The reporter learned from the press conference of the 2023 China Huarong Mustard Culture Festival held in Changsha that day that since March last year, the Huarong mustard industry has been reborn as a phoenix and reborn from the ashes. Brand, leading enterprises) development ideas, fully promote the development of the mustard industry to the middle and high-end level, and the planting area is stable at more than 150,000 mu. A standardized planting base of 30,000 mu of mustard mustard has been built in the local area with “roads forming a network, interlinked ditches (canals), land fertilization, and fields”; a high-standard processing park of 1,000 mu – Mustard Industrial Park has been built, and a standardized factory building of 200,000 square meters has been built. Recruit large and strong companies to achieve intensive cluster development; newly build a standard pickling pool of 230,000 cubic meters, increase the pickling capacity by 230,000 tons, and fully realize the standardized pickling of commercial pickled vegetables; improve the construction of the whole chain standard system of planting, processing and marketing , built a Huarong mustard big data management platform, which realized “one screen to control the whole industry, one network to supervise all subjects, and one code to trace the whole process of mustard”.
At present, Huarong County has 28 large-scale processing enterprises focusing on mustard greens, and new business forms and models such as e-commerce, micro-business, direct supply and direct sales, personalized customization, and processing experience are rapidly emerging. Lactic acid bacteria fermented sauerkraut, prepared vegetables, and sesame mustard greens are constantly being introduced. The products are exported to Southeast Asia and some countries in Europe and the United States. The total output value of agricultural product processing and sales has reached 8 billion yuan, realizing the integrated development of planting, processing, and sales. (Finish)