The sense of ritual makes life life, and the sense of ritual gives life a sacred meaning and good expectations. A good life is inseparable from a sense of ritual. For the Chinese, New Year’s Eve is the day with the strongest sense of ritual.
Light up the New Year’s Eve
In order to make this day more special, Gujing Gongjiu will not only accompany us to watch the Spring Festival Gala, but also pave the way for a big surprise on New Year’s Eve! On January 14, Gujing Gongjiu launched the theme activity of “Lighting up the New Year’s Eve, Challenge the Guinness” at the Shanghai World Expo Museum, and successfully won the Guinness World Record for “the largest word made of lanterns”. Now not only the whole world knows about Gujing Gongjiu’s New Year’s Eve wine, but also traditional culture such as Chinese lanterns has successfully spread to the world, giving China’s New Year’s Eve a new footnote and new meaning.
The “ancient” wind strikes, and China is beaming
In 2023, the “ancient” wind will rise, and new sails will be set. Gujing Tribute Wine·Year Puree Ancient 20 Chinese brand tour set sail again. The warm lanterns light up the Chinese New Year culture and countless good expectations.
People from all walks of life will also have a deeper understanding of Chinese liquor culture.
Counting these years, Gujing Gongjiu has spared no effort to spread Chinese baijiu culture to the world. In 2010, Gujing Gongjiu became the strategic partner of the Anhui Pavilion of the Shanghai World Expo, and then became the designated wine for the China Pavilion for four consecutive years. The 2012 Yeosu World Expo in South Korea, the 2015 Milan World Expo in Italy, the 2017 Astana World Expo, and the 2020 Dubai World Expo World Expo, China Pavilion designated wine.
And this is not the first time that Gujing Gongjiu has successfully challenged the Guinness World Records. In September 2018, the brewing method of Jiuyunchun Liquor of Gujing Gongjiu was officially certified by Guinness World Records as the oldest surviving distilled liquor brewing method in the world.
The challenge of Gujing Gongjiu, which inherits and innovates, is not only popular, but also has extraordinary significance and influence. The offline activities warmed the cold winter with the light of lanterns and illuminated the festive atmosphere of the New Year. Through intensive dissemination online, the New Year’s Thirty Wine gained a high reputation, and the strong “ancient style” of spring instantly entered thousands of households. Since then, Gujing Gongjiu has a different brand temperature.
The taste of the new year is stronger when drinking Gujing
However, the dissemination of New Year culture is the same as brewing fine wine, and it is not a one-day effort. Chinese New Year culture is an attitude towards life, with both a sense of ritual and a sense of fireworks. Everyone has their own memories of the New Year in their hearts. However, there is a common carrier, and the taste of the year that carries it unites the memories of Chinese people all over the world. That is the Spring Festival Gala on the 30th every year.
Chinese new year wine
From the special appointment of CCTV Spring Festival Gala, to the linkage with Jiangsu Satellite TV Spring Festival Gala and Anhui Satellite TV Spring Festival Gala, from the launch of the online interaction to light up the “New Year’s Thirty” Jifu Card, to the launch of Chinese New Year’s Eve 30 products, Gujing Gongjiu has made great efforts to make Everyone does not forget the traditional genes, but also enjoys life, introducing new ones every year, with constant creativity.
In addition, on the same day, Nanjing, Wuhan, Zhengzhou, Harbin, and Shenzhen five cities will simultaneously start the tour of the Chinese New Year’s Pure Pour · Ancient 20 Chinese brands, and Harbin will also light up the Gujing Futu ice sculpture. Events such as New York in the United States, London in the United Kingdom, Paris in France, Amsterdam in the Netherlands, and Furui Global Distributors in Tokyo, Japan, are celebrating the new year on the cloud.
Hong Hao, chairman of the Council of the World Expo Museum and deputy director of the Standing Committee of the 14th Shanghai Municipal People’s Congress, and other celebrities in the political, business and cultural circles attended the event and gave high praise.
The ancient 20+ singing and vigorously advancing like a rainbow
“I have always liked Gujing Gong, grain wine, and Qinmin wine, and they taste good, very soft in the mouth, not choking at all. I bought a case this time, and the alcohol content is not high. I just drank a small glass at dinner, and it was still the familiar wine. The taste of gold cup and silver cup is not as good as the reputation of ordinary people, and it is not fake at all. Not only do such netizens comment more, but the market development of Gujing Gongjiu in 2022 will also continue to achieve new growth.
Drink Gujing and watch the Spring Festival Gala during the Chinese New Year
According to comments from Zhongtai Securities, in recent years, Gujing Tribute Liquor’s “nationalization, sub-high-end” strategic layout has achieved remarkable results. Gujing Tribute Liquor has been emerging in highland markets outside Anhui Province. The base market radiates to surrounding areas, and the market scale of Jiangsu and Henan continues to increase. The Gujing Gongjiu brand with Gujing Gongjiu Niannian Puree Gu 20 as its arrow product is showing a strong growth momentum, helping Gujing Gongjiu to achieve high-quality growth.
From the 20th of ancient times to the 30th of the new year, Gujing tribute wine has become more and more understanding of consumers. From the touch of quality and taste, to emotional connection, to cultural resonance, it is being sublimated step by step.
In 2023, Gujing Gongjiu will continue to join hands with CCTV Spring Festival Gala to accompany Chinese people all over the world to celebrate the New Year together. “Celebrate the New Year, drink Gujing, and watch the Spring Festival Gala” has deeply implanted the temperature and feelings of Gujing Tribute Wine into the hearts of consumers.