HomeEconomicPlaying the "Three Gorges Card" together, Chongqing and Hubei join hands to...

Playing the “Three Gorges Card” together, Chongqing and Hubei join hands to promote the development of tourism in the Three Gorges of the Yangtze River-Chinanews.com



The picture shows the scene of the 2022 Chongqing-Hubei Rotating Chairman Meeting of the Yangtze River Three Gorges Regional Tourism Cooperation.Photo by Ran Mengjun



China News Service, Chongqing, January 10th (Reporter Zhong Yi) The Chongqing Municipal Culture and Tourism Development Committee and the Hubei Provincial Department of Culture and Tourism signed the “2023 Chongqing-Hubei Yangtze River Three Gorges Regional Tourism Cooperation Memorandum” (hereinafter referred to as the “Memorandum”) on the 10th. , both Chongqing and Hubei will take multiple measures to continue to be a brand of the Three Gorges International Golden Tourism Belt, and let the Three Gorges tourism go to the world.

On the same day, the 2022 Chongqing-Hubei rotating chairman meeting of the Yangtze River Three Gorges Regional Tourism Cooperation was held in Wanzhou District, Chongqing.

The “Memorandum” clarifies that Chongqing and Hubei will work together to promote the restoration and boost of the Three Gorges tourism on the Yangtze River, and strive to create an upgraded version of the Three Gorges tourism development on the Yangtze River; Quality, strengthen the benign interaction between water cruise tours and land scenic tours, enrich the product supply of cross-regional tourism routes, and promote the Three Gorges of the Yangtze River to become a more attractive, competitive and influential international tourism brand.

The “Memorandum” pointed out that the construction of the Yangtze River National Cultural Park (Chongqing section and Hubei section) will be promoted with high quality. The two parties will take the protection, inheritance and promotion of the Yangtze River culture as a link to jointly build the Three Gorges Cultural Relics Protection and Utilization Demonstration Area, the Yangtze River Ancient Human Culture Exhibition Park, the Three Gorges Ancient Architecture Culture Exhibition Park, the Three Gorges Folk Culture Exhibition Park, the Yangtze River Hydrology and Water Conservancy Culture Exhibition Park, and the Three Gorges Centralized cultural display belt, Bayan ancient road cultural display belt, etc.; at the same time, around museums, memorial halls, relics, characteristic parks, intangible cultural heritage, historical and cultural cities, towns, villages and blocks, and cultural tourism compound corridors, etc., jointly Plan and apply for national key projects, and create a model for cross-regional cooperation and joint construction of the Yangtze River National Cultural Park.

In order to enhance the creation of core cultural tourism products, the two parties will implement the strategy of “Strengthening Tourism with Brands” to enhance the creation of a number of national 5A-level tourist attractions and national-level tourist resorts, and enhance the core competitiveness of the Three Gorges of the Yangtze River tourism, such as improving the tourism product system of the Three Gorges of the Yangtze River, Make an excellent “water bus” and explore the joint construction of the Three Gorges International Yacht Base.

The “Memorandum” pointed out that Chongqing and Hubei will also jointly cultivate the Three Gorges tourism boutique routes, fully promote the deep integration of cultural tourism, optimize and improve cultural tourism public services, assist enterprises to rescue the recovery of the Three Gorges tourism, and jointly build and manage the Yangtze River Three Gorges tourism market. Play the “Three Gorges card”, sing the “Three Gorges Opera” together, and continue the “Three Gorges Love” together to promote the high-quality development of Three Gorges tourism.

Data show that in the first three quarters of 2022, the Three Gorges region of the Yangtze River received a total of 140 million tourists and achieved a total tourism revenue of 125.85 billion yuan. (Finish)


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