HomeEconomicTongcheng invests 1 billion yuan to start a new journey in an...

Tongcheng invests 1 billion yuan to start a new journey in an all-round way


Yongzhufang

The author Xi Yiyang, this article only represents the author’s own point of view.

The latest series of acquisitions disclosed by Tongcheng Travel Holdings Ltd. (0780.HK) shows that the online travel agency is trying to diversify its service items as part of its grand strategy for business expansion. These services – especially the newly launched outbound travel service – should help it better capitalize on growing travel demand following China’s decision last month to abandon its “zero-out” policy. In the past three years, the tourism industry has been deeply affected by the “clearing” policy.

The same trip last week’s…

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